Kum & Go &Rewards Loyalty App
I designed the screens for the Android version of Kum & Go's &Rewards Loyalty app, as well as some of the iOS screens and responsive web flows. The app functions as an access point for customers to sign up for the rewards program, manage and redeem their earned rewards, and to view and select exclusive offers they can use to receive discounts in any Kum & Go store.
Typeface: Helvetica Neue
Problem
The client needed an app to manage their rewards program. The current program didn't provide the user with a clear overview of which types of rewards they are earning and how many points they have earned towards each reward. The app needed to allow them to choose rewards, manage rewards, and to view their progress towards their reward.
Process
Our team iterated on designs and worked with the client to establish a design language that made sense for users as well as for their marketing goals. We worked with the development team to build this app from proof-of-concept to delivery to the app store. I oversaw the Android design and the design during the build process, while also working with the project manager, server architects, developers, QA engineers and the client to ensure design decisions and product goals were carried through to the final launch.
Results
Our team developed a simple and straightforward interface with a powerful backend. Users were able to choose rewards, track their progress towards their rewards, and to receive exclusive offers through an intuitive and refined interface. Meanwhile, the client was able to promote products, share marketing messages and campaigns, and to analyze the purchasing habits and behaviors of their customers.
